国际授权及衍生品(深圳)展览会的开办将大力促进授权品牌与传统玩具制造业及服务业的融合,有助企业转型升级,亦好推动大湾区的文化创意发展,为消费市场带来更多授权衍生产品。
探索大湾区, 无限IP授权新机遇
![overview2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview2.jpg)
国际授权及衍生品(深圳)展览会由广州玩具展的动漫IP授权展区演变而来,该展始办于1989年,是国内历史最悠久的玩具展会,规模逐年扩大,2010年,主办方开始同期举办广州童车展,近年来,品牌展商参展数量逐年增加。三个展会自2020年起将正式移师深圳举办并分别改名为国际玩具及潮玩(深圳)展览会、国际童车及母婴童用品(深圳)展览会及国际授权及衍生品(深圳)展览会(简称:深圳玩具展、深圳童车展及深圳国际授权展),涵盖各类授权IP,全品类玩具及婴童用品。
连同同期展览深圳玩具展和深圳婴童展,第6届深圳国际授权展将于2025年4月7至9日在深圳国际会展中心强势回归,展现IP形象,寻找授权机遇,与其它行业进行跨界合作,交流行业资讯的平台,并进一步推动中国授权市场的发展。
2024年展会数据 (包括同期展会数据)
![icon-area](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/licensing-china/icon/icon-area.jpg)
130,000 平方米
展会面积
1,420 展商
来自7个国家及地区
![icon-globe v2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/licensing-china/icon/icon-globe%20v2.jpg)
67,295 买家
来自70个国家及地区
![icon-ip](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/licensing-china/icon/icon-ip.jpg)
600+ IP形象
包含卡通动漫、文化艺术、品牌授权、名人授权及授权衍生产品
2024 展会印象
![SZLCproduct1](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct1.jpg)
![SZLCevent3](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent3.jpg)
![overview8](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview8.jpg)
![overview7](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview7.jpg)
![fairground5](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground5.jpg)
![fairground7](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground7.jpg)
![SZLCbooth1](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth1.jpg)
![SZLCbooth3](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth3.jpg)
![SZLCproduct4](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct4.jpg)
![SZLCbooth5](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth5.jpg)
![businessinteraction2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/businessinteraction2.jpg)
![SZLCevent2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent2.jpg)
![SZLCproduct3](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct3.jpg)
![fairground3](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground3.jpg)
![SZLCproduct8](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct8.jpg)
![SZLCevent5](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent5.jpg)
![SZLCevent4](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent4.jpg)
![overview2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview2.jpg)
![SZLCbooth2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth2.jpg)
![SZLCproduct2](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct2.jpg)
![fairground4](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground4.jpg)
![businessinteraction4](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/businessinteraction4.jpg)
![overview4](https://licensing-china.hk.messefrankfurt.com/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview4.jpg)
下载中心
- 2025 展位申请表 (深圳国际授权展) (pdf, 369 KB)
- 2024 赞助营销服务方案 (pdf, 1 MB)
- 2024 展会资料手册 (深圳国际授权展) (pdf, 2 MB)